A well-crafted communications plan is a key ingredient to any successful fundraising campaign, including face-to-face and remote solicitations. People give to people.
Consistent, compelling marketing will enhance relationships with donors, increase their engagement, inspire them to give and tell others about an organization’s mission.
MARKETING & COMMUNICATIONS PLAN
Develop a marketing and communications plan to build awareness and brand recognition, enhance relationship building with donors, increase engagement, and create excitement in support of an organization’s mission and/or campaign. The plan includes website, social media, digital and email campaigns, direct mail, newsletters and events.
BRAND MESSAGING
Craft inspiring donor-centered messaging to engage supporters.
CASE DEVELOPMENT
Write, design and produce a compelling case for support to tell the story and convey the unique aspects of the campaign.
RESEARCH
Conduct qualitative and quantitative research to facilitate and guide fundraising based on objective data and insights.
PUBLIC RELATIONS AND COMMUNITY OUTREACH
Develop plan, write influential messages and distribute to media channels and platforms to connect with potential donors and supporters to encourage engagement and participation.
MARKETING MATERIALS
Write, design and produce marketing materials tailored to specific fundraising needs to inspire and initiate conversations with donors and/or supporters, including print materials, annual reports, presentations, website and videos.
CRISIS COMMUNICATIONS AND BRAND REPUTATION
Guide and counsel companies and organizations facing a public challenge or emerging issue; help clients anticipate, mitigate risk and minimize damage to brand and reputation; and work closely with clients to develop customized crisis communications plans ensuring accuracy in dissemination of information, media coverage and rapid response.
PRESS CONFERENCES
Work with nonprofits to develop the message, plan the event that includes location and speakers, invite the media, and oversee the event.
SOCIAL MEDIA
Identify social media outlets, develop a plan and implement it to provide an opportunity for nonprofits to reach their donors, potential donors, volunteers, as well as their clients and potential clients.
EVENT DEVELOPMENT AND MANAGEMENT
Plan, design, produce and execute every detail of an event to provide an important component of a successful nonprofit fundraising, engagement or awareness campaign.
With its comprehensive array of services, Brandt Associates has a solid track record of providing organizations with fundraising counsel for annual funds, major giving and large capital campaigns, planned giving, campaign planning, assessment and management, as well as wealth screening, prospect research and grant writing solutions.
It’s all about mission. Sustainable and impactful organizations are first about mission, and to do that, they need to invest in their people and systems.
Brandt Associates can serve as an extension of your team to develop new leadership skills, guide strategic thinking, identify gaps and blind spots, improve operations, and advance outcomes and impact, all with an eye toward improving the long-term health of your organization.
A well-crafted communications plan is a key ingredient to any successful fundraising campaign, including face-to-face and remote solicitations. People give to people.
Consistent, compelling marketing will enhance relationships with donors, increase their engagement, inspire them to give and tell others about an organization’s mission.